Bill McMullin
Founder, CEO, REALTOR®

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ViewPoint Facts

  • Based in Bedford, Nova Scotia
  • Site 'launched' in January 2010
  • 54 million page views to date
  • More than 2 million visits
  • Internally developed technology
  • Presently service NS only
  • Hosted in captive data centre
  • Owned by management team
  • 10 employees

Nova Scotia's Real Estate Marketplace

Bill McMullin, Founder and CEO

You may have noticed we refer to ViewPoint as a marketplace. A marketplace is a central meeting point that efficiently connects marketplace participants, including;

  1. buyers,
  2. sellers, and
  3. providers of products and services useful to those buyers and sellers.

The concept of an online marketplace is not new. Online leaders such as eBay, Kijiji and Amazon have developed exceptionally popular and effective marketplaces, however, these sites don't address the many factors and requirements that are unique to buying and selling real estate. While I don't expect homes will ever be bought and sold online like stocks, books or used bicycles, I do see the need and opportunity for a central online Canadian exchange - a destination that provides information on every property and listing, a set of self-service tools that help organize and streamline transactions and finally a means to let consumers find the products, services and professionals they need to help them complete a purchase or sale.

Who says you're a marketplace?

There is no absolute threshold or ratings agency that determines when a site becomes a marketplace, rather, the consumers and service providers state it through their actions and questions. To date, buyers, sellers and service providers have visited ViewPoint more than two million times and clicked on more than 20 million Nova Scotia properties and viewed more than 54 million pages of property information.

Our number one priority continues to be satisfying buyers who want a comprehensive source of listing and property information. With a large and growing number of buyers frequenting the site, sellers and service providers naturally followed. For example, in recent months, sellers have started asking questions like "Can I list my home on ViewPoint?" and service providers are asking "Can I advertise on ViewPoint?". We think these questions represent a clear indication that ViewPoint.ca has become a real estate marketplace.

If you have a general or business development inquiry, please contact me directly.

Sincerely,

Bill McMullin, REALTOR®
Founder & CEO
ViewPoint Realty Services Inc.
bill(at)viewpoint.ca
(902) 446-7595